Just A User

There are two kinds of users out there: internet hobbyists/geeks and information seekers. The hobbyists are the surfers, the RSS subscribers, the blog readers, the avid mp3 downloaders, the podcasters, the bloggers, the podcast listeners. They are pioneers, fascinated by trying the latest technologies. Their computers, gadgetry, operating system, software, and computer knowledge is often a statement of who they are, like a jacked-up truck with big tires signifies its driver is a redneck. Using the internet is an activity in itself.

The information seekers are the searchers. Like the male shoppers described in Paco Underhill’s captivating book Why We Buy, they have a specific purpose in mind, find only what is relevant, evaluate their choices, and then leave quickly. They can be music nerds, news readers, cooks, repairmen (or women), etc. For these people, the internet is a resource for other activities and interests that happen in the physical world, whether it’s a discussion about politics or a research paper or finding a new apartment.

My boyfriend falls under the first category. He starts talking his geek talk and I can’t help but think, “Why should I care that I can synchronize my RSS news feeds with my podcasting subscriptions and mp3 blogs through JoesSynchronizingService.com?” I would rather use my time for something else than taking time to set it up, finding content I’m interested in, regularly have the time to read or listen to, and won’t tire of in two weeks.

As an information seeker, I regularly use the internet for email, stock photos, virtual rapport with other designers, and research I need to do for work. But that’s about it. For me, the random clicking is a waste of precious finger energy that could be used for the production part of my day job, things like folding, stapling, binding. It also saves my eyesight, already strained by eyeballing the center of objects in a design or measuring sixteenths of an inch with a ruler.

Not that my boyfriend and I don’t occasionally cross over to the opposite mindset, but our regular internet habits do pretty much stay the same. For these two different types, it’s not just the internet usage that’s involved, it’s how the user views their time on the internet, as well as how their brains are wired.

The hot new internet technologies are made by enthusiasts for enthusiasts. As with any other hobby or line of work, it’s not that it’s uninteresting, but it does require time, learning, understanding, and effort to get to the desired results. This may never appeal to the information seekers, but can reach a wider consumer base if it is applied and marketed properly. The art of knitting may go underappreciated as an elaborate doily (except by other knitters), until it is used to create a fashionable beanie, kitchy Kleenex box cover, or pop art tapestry.

The most successful applications create a demand that did not previously exist in a wider market. This is where design comes in. Design informs what to expect and why we should be excited about the results. It requires an understanding of the time it takes to get from Point A to Point B, and entice you into clicking over to the non-essential but noteworty Point C. It must also be useful to the stream-of-consciousness clicker and the information seeker.



  • eddhuron2091

    St0ck For Your Review – FCPG

    Current Profile
    Faceprint Global Solutions (FCPG)
    Current Price $0.15

    A U.S. based-company dedicated to the goal of
    bringing effective security solutions to the marketplace.

    With violent and white-collar terrorism on the rise,
    companies are starving for innovative security solutions.

    FCPG is set to bring hot new security solutions to
    the industry, with currently over 40 governmental and
    non-governmental contracts, being negotiated.

    Please Review Exactly What this Company Does.

    Why consider Faceprint Global Solutions (FCPG)?

    Faceprint Global Solutions (FCPG) holds the exclusive
    marketing rights from Keyvelop, to sell the world�s
    leading encryption technology to be distributed directly
    to the Healthcare industry in North America.

    Faceprint Global Solutions has completed its biometric
    software that recognizes facial features of individuals
    entering and leaving through airports, ship yards, banks,
    large buildings, etc.

    FCPG acquired Montreal-based Apometrix Technologies,
    which enhances the companies mission of being a
    full-service provider to the multi-application smart
    card industry. The North American market appears ready
    for significant expansion of price-competitive, proven,
    multi-application solutions on smart cards. Apometrix’s
    forecast of over 300 customers and sales of more than $50
    million in North America over the next five years, appears
    very realistic, according to company management.

    Faceprint Global Solutions is currently in contract negotiations
    with over 40 governmental agencies and businesses seeking to use
    their encryption, biometric, and smart-card technologies.

    Breaking News for Faceprint Global Solutions (FCPG)

    Faceprint Global Solutions (FCPG) is pleased to announce that
    IBM will now offer the world�s leading encryption software to
    its major Healthcare clients in North America.

    With FCPG owning the exclusive North American rights to distribute
    the worlds leading encryption and transmission software developed by
    Keyvelop, FCPG is poised to capture large volumes of sales generated
    by customers currently using IBM�s software in the healthcare and other

    �This is a very positive move for FCPG and for Keyvelop,� said FCPG
    CEO Pierre Cote. �We are very happy about the decision to go with IBM.
    This is a continuation of the progress made by everyone associated
    with FCPG and its partners.�

    Buell Duncan, IBM’s general manager of ISV & Developer Relations commented,
    �Collaborating with Keyvelop will ensure that we develop open solutions that
    are easy to maintain and cost effective for our customers in the healthcare
    and life sciences industry.�

    Among other things, this new software technology which is currently
    being used by a number of European healthcare companies, is used to
    send any file, regardless of format or size. Encryption keys, evidence
    of transmission integrity with fingerprint calculation, time-stamping
    of all actions and status record updating, pre-checking sender and
    receiver identities, validating file opening dates are part of Keyvelop features.

    About FacePrint Global Solutions, Inc.

    FCPG operates a business, which develops and delivers a variety of
    technology solutions, including biometric software applications on
    smart cards and other support mediums (apometric solutions). FCPG�s
    products provide biometric solutions for identity authentication and a
    host of smart card- and biometrics-related hardware peripherals and
    software applications. Apometrix, FCPG�s wholly-owned subsidiary,
    combines on-card or in-chip multi-application management solutions
    with best-of-breed �in-card matching� biometrics. Keyvelop�s secure
    digital envelope solution and Apometrix�s on-card biometrics work
    together to produce the winning combination in the fields of security,
    traceability and identity management.


    The examples above show the Awesome, Earning Potential of little known
    Companies That Explode onto Investor�s Radar Screens. This sto,ck will
    not be a Secret for long. Then You May Feel the Desire to Act Right Now!
    And Please Watch This One Trade!

    GO FCPG!

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